Unlocking the untapped potential of the Longevity Economy

Creating products that better fit the needs of older people isn’t just a nice thing to do – it’s a tremendous economic opportunity, one that offers wins for businesses and consumers alike.

In the second installation of a three-part longevity feature, Dr. Joe Coughlin, founder and director of the MIT AgeLab, explains why retirees are “the world’s most misunderstood market.”

Prefer to listen on your favorite podcasting platform? This episode of For What It's Worth is also available on Apple Podcasts (video) and Spotify (audio).

Part 1: How well do our retirement assumptions align with reality?

Everyone has expectations about what their golden years will look like. But too often, retirement is thought of as a finish line – a destination, rather than a new, decades-long phase of life.

  

Part 3: Connective tech offers seniors independence – with tradeoffs

Younger generations aren’t the only ones balancing the benefits of technological innovation with drawbacks like digital addiction, privacy concerns and mental health effects.

  

Recorded Dec. 12, 2021